Creating effective job listings is crucial for your company’s success. They are one of the first impressions a potential employee has of your organization, so it’s essential that they grab their attention and entice them to apply for a position with your business.
The title you choose for your job posting has an enormous impact on which candidates see your ad and who applies to it. Use industry-standard, recognizable titles to attract the right candidates for your position.
Effective Job Listings Focus on Qualifications
The job requirements section is your opportunity to outline the qualifications you expect in a candidate for a specific position. They’re an important part of the job posting process and are often included in ATS (applicant tracking systems) to help them efficiently scan through a large number of applications.
Effective job listings include a clear description of required skills, education, experience and other qualifications that are necessary for the role. Using these criteria can make your job listing stand out among the competition and encourage candidates to apply who may not otherwise have considered your organization.
Including personality traits and attributes in your requirements section also helps you find candidates who align with your company’s values. These qualities could include passion, dedication, teamwork, interest in learning new things and attention to detail. Depending on the nature of your position, it may be appropriate to list certain language requirements as well. This is especially helpful if the position requires working with an international population.
Highlight Your Company’s Values
Job seekers today want to work for companies whose values align with their own. This means that employers need to highlight their company’s values when creating effective job listings.
Values are a core part of any organisation’s culture, and they’re essential for recruiting the right talent. They define your company’s beliefs, guide decision-making, and set the tone for how you work together as a team.
Your company’s values can be expressed in several ways, from a simple statement to a video explaining what you stand for. The key is to make your values memorable and easy for candidates to understand.
In addition, highlight perks and benefits that your company offers in your job descriptions. These can include gold-plated health insurance, professional training, or generous parental leave.
Including your company’s values in job ads is an easy way to attract the best applicants and keep your company’s culture in the forefront of the minds of candidates. It also helps to reinforce your company’s mission and goals, which can help to boost employee morale and increase productivity.
Include Perks and Benefits
Your company’s benefits and perks can help you attract applicants by highlighting your broader values. For example, flexible working, a relaxed dress code, or free lunches are all great ways to show your commitment to making work more pleasant for employees.
Candidates want to know what’s in it for them when they apply to a job, so make sure you include these perks and benefits as part of your job listing. It’s also a good idea to include salary information so you can tell job seekers whether the compensation is worth their time and effort.
While a company’s benefits and perks can vary based on size, industry and other factors, some of the most popular perks are remote work, flexible schedules and paid maternity leave. Including these perks in your job postings will help you stand out from competitors and attract the best talent.
Effective Job Listings Are Mobile Friendly
Keeping up with the latest trends in technology is essential when creating job listings in order to attract quality employees. One of the biggest trends right now is mobile technology. People are using their phones to do everything from checking movie times to shopping, downloading apps and even searching for jobs online.
According to Google, more than 8 out of 10 web-browsing traffic comes from mobile devices. Having a mobile-friendly website is important because this allows you to reach a larger number of potential candidates.
If you’re unsure whether your current website is mobile friendly, there are several tools that can help you determine this. The fastest way is to use Google’s mobile-friendly test.
Another option is to design a responsive website that adapts to different screen sizes and doesn’t use Flash animations. It requires a bit more expertise, but it can deliver a much more customized mobile experience than your average traditional website.