Description
The Role:
The Associate Vice President of Marketing is responsible for overall marketing results of the North Division (which covers Providence and Swedish facilities in Washington’s Puget Sound and Alaska) to include the successful development and implementation of marketing and digital experience strategy that will drive positive results in support of business and strategic goals of the organization and ensure a return on marketing investment. The successful candidate must be a senior-level marketing practitioner who understands the healthcare business well and focuses on the consumer/patient to continuously strengthen Providence's position in the market. This leader must be adept at leading large multi-disciplinary teams, aligning them on a vision and direction and driving them toward successful completion of assigned goals. This leader must excel in a fast-paced, complex environment, be adept at analyzing data to gain insights and drive action with target audiences and be an out-of-the-box thinker with strong analytical and problem-solving skills. This role is an executive-level position serving as the trusted marketing strategist and partner for senior operational and clinical leadership. The AVP should be a constant and trusted presence for the marketing and digital experience function across two large, complex regions and will be counted on to provide sound marketing counsel, advice and strategic input. The AVP works in close partnership with divisional communication and strategy teams, as well as other senior operational and clinical leaders to coordinate and align marketing strategy across functions. This individual must have a strong background in all facets of marketing, particularly performance marketing using a CRM platform, and have proven experience creating strategy and executing successful campaigns that drive results. Experience with leading and managing strategic marketing efforts from beginning to end, as well as being current on consumer behavior research and journey mapping best practices, is vital. The AVP will oversee team that includes an executive director and senior managers, who are responsible for directing and managing marketing plan development, campaign execution and ensuring alignment in strategies and delivery of information across the organization and its affiliates.
Core Responsibilities & Accountabilities: The AVP, Marketing serves as the Chief Marketing Officer for the North Division, driving strategic marketing initiatives that support business growth and market share expansion. This role is responsible for ensuring that the divisional marketing strategy aligns with the organization's overall marketing strategy and business objectives. The key outcomes divisional marketing teams are accountable for include:
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Brand Positioning & Competitive Differentiation – Strengthening brand presence and ensuring clear differentiation in the market.
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Identifying Opportunities for Revenue Growth – Partnering with operational and financial leaders to uncover and drive revenue-generating opportunities.
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Growing Market Share – Developing and executing marketing strategies that attract new consumers and retain existing ones, leading to measurable market share expansion.
Strategic Leadership & Cross-Functional Collaboration:
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The AVP must cultivate a strong, strategic partnerships with the divisional executives and clinical stakeholders, ensuring:
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Execution of the divisional strategic plan to drive growth.
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The ability to influence strategic direction based on marketing insights, competitive intelligence, and consumer behavior.
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The AVP is a key leader with the marketing and digital experience (MDeX) team at Providence, which means they must:
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Possess a deep understanding of the capabilities and expertise available within the centralized MDeX team.
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Match divisional marketing challenges and opportunities with existing MDeX solutions, leveraging centralized resources efficiently.
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Act as a conduit for business intelligence, customer insights, and key market dynamics that inform centralized strategy development.
Essential Functions:
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Advises executive leadership on critical marketing, competitive and consumer experience initiatives, and drives strategy and provides solutions to complex issues.
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Establishes strong relationships across the organization to effectively influence and guide strategy development and proactively communicate marketing's progress and results; ensures quarterly reports of annual plan progress are completed and effectively communicated -- tells the team's story to the organization.
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Leads strategic planning and execution of complex system marketing and digital experience efforts and ensures support and buy-in of these efforts with divisional senior leadership.
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Oversees the annual planning process and establishment of marketing priorities and budget.
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Aligns goals, priorities and resource support across departments and functional teams to achieve business and strategic goals.
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Drives proactive competitive strategy to ensure continuous growth in volume, revenue and return on marketing investment.
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Oversees the ongoing analysis of competitive environment and consumer trends; communicates trends and learning to leadership and other stakeholders and provides strategic recommendations to operations and clinical leadership to improve patient acquisition, retention and the patient experience.
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Oversees the management of agencies, consultants, freelancers and other service suppliers, including contract negotiation and management.
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Builds, manages and coaches a high-performing marketing team.
Capabilities & Expertise: This role requires a seasoned leader with a balance of marketing acumen and business strategy expertise. The AVP must possess:
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Strategic Thinking – Ability to translate complex business problems into actionable marketing strategies that drive measurable growth.
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Creative Problem-Solving – Skill in transforming business challenges into compelling marketing programs with clear differentiators.
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Organizational Savvy & Executive Presence – Experience working with senior executives, physicians, and stakeholders at all levels of the organization.
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Deep Healthcare Knowledge – Strong understanding of the healthcare landscape, including consumer behavior, competitive forces, and regulatory considerations.
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Marketing & Demand Generation Expertise – Proven experience in brand marketing, demand generation, and lead nurturing strategies.
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Data-Driven Decision-Making – Ability to use data, insights, and analytics to inform and refine marketing strategies.
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Exceptional Communication Skills – Ability to articulate marketing’s impact and influence cross-functional teams effectively.
Qualifications:
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Bachelor's Degree in Marketing, business or related field; or equivalent educ/experience
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Master's Degree in Marketing, business or related field; or equivalent educ/experience (preferred)
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Upon request: Driving may be necessary as part of this role. Caregivers are required to comply with all state laws and requirements for driving. Caregivers will be expected to provide proof of driver license and auto insurance upon request. See policy for additional information
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Minimum 15 years demonstrated senior management experience in leading broad-based and successful marketing teams and program
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10 or more years of experience in Health care marketing or health care leadership (preferred)
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10 or more years of demonstrated experience working in highly matrixed, geographically diverse environments (preferred)
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10 or more years of demonstrated experience working directly with top-level executives in administrative and clinical environments (preferred)
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Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
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Strong verbal communication and listening skills
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Excellent collaboration and team building skills
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Ability to effectively build relationships with customers, executive management, and other stakeholders through positive interaction and problem identification and resolution
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Demonstrated ability to elicit, analyze and communicate business requirements from multiple customers across disparate functions
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Working knowledge of fundamental brand principles and how to manage the experience and identity of a brand
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Proven track record of success in senior marketing roles
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Confident, driven and dynamic leader
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Entrepreneurial mindset with the ability to see marketing opportunities that drive business objectives
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Proven marketing campaign management experience
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Ability to pass state/federal screening requirements for airline travel.
About Providence
At Providence, our strength lies in Our Promise of “Know me, care for me, ease my way.” Working at our family of organizations means that regardless of your role, we’ll walk alongside you in your career, supporting you so you can support others. We provide best-in-class benefits and we foster an inclusive workplace where diversity is valued, and everyone is essential, heard and respected. Together, our 120,000 caregivers (all employees) serve in over 50 hospitals, over 1,000 clinics and a full range of health and social services across Alaska, California, Montana, New Mexico, Oregon, Texas and Washington. As a comprehensive health care organization, we are serving more people, advancing best practices and continuing our more than 100-year tradition of serving the poor and vulnerable.
The amounts listed are the base pay range; additional compensation may be available for this role, such as shift differentials, standby/on-call, overtime, premiums, extra shift incentives, or bonus opportunities.
Providence offers a comprehensive benefits package including a retirement 401(k) Savings Plan with employer matching, health care benefits (medical, dental, vision), life insurance, disability insurance, time off benefits (paid parental leave, vacations, holidays, health issues), voluntary benefits, well-being resources and much more. Learn more at providence.jobs/benefits.
Requsition ID: 326553
Company: Providence Jobs
Job Category: Communications & Marketing
Job Function: Marketing/Public Relations/Community Affairs
Job Schedule: Full time
Job Shift: Day
Career Track: Leadership
Department: 4007 SS INN DIG DEX ECOMMER
Address: WA Seattle 723 Minor Ave
Work Location: Swedish First Hill 723 Minor-Seattle
Workplace Type: Hybrid
Pay Range: $100.10 - $182.85
The amounts listed are the base pay range; additional compensation may be available for this role, such as shift differentials, standby/on-call, overtime, premiums, extra shift incentives, or bonus opportunities.
